Marketing Plan

View the 2001 Marketing Plan in Adobe .pdf format

Previous Marketing Plan

Wisconsin Humanities Council
Publications:
Perspectives Newsletter (Winter edition)
One-sheets to Council Members 10/12/01 (30 plus a few extra)

Events:
Federation of Humanities Council in Indianapolis in November 01
Wisconsin Book Festival
Barn Again! (2003)

Total Project Pieces:
300 posters (will mail with all outgoing Speakers Bureau information)

Distribution to:
Potential grantees (via Perspectives Newsletter - Winter and Spring)

Extension - Continuing Ed.
Publications: News and Ideas newsletter (deadline 10th of month)

Events:
CECC meetings / Dean and Directors of Continuing Ed. Meets 5x a year

Total Project Pieces:
Posters 125
Post cards 3,000 X

Distribution to:
Continuing Ed. Dean and Directors of 26 campuses
Story (via Extension's News and Ideas newsletter)Overlaps with WPT initiative

Wisconsin Public Television
Publications:
Airwaves ( Dec. 2002 issue)
@WPT email newsletter (monthly, sent mid-month)
2002 Annual Report

Events:
Garden Expo

Total Portal Pieces:
472 posters
1,500 postcards

Distribution to:
PTV Members (via Airwaves Magazine - December 2001)
Libraries
Press

Wisconsin Public Radio
Publications:
Daily email newsletter to membership
Resonance newsletter (to members)
Soundcheck newsletter (underwriters)

Events:
WPRA in January
ECB meeting in December

On-Air:
Public Service Announcements

Total Portal Pieces:
15,000 postcards
350 posters

Distribution to:
WPR Membership who have indicated an interest in the Arts

Wisconsin Arts Board
Publications:
Bulletin printed quarterly
Statewide Arts Service Organizations Directory (50)

Events:
America for the Arts Conference
Governor's Conference on Tourism in March 02
Artist Meetings in Madison (11/19)

Total Portal Pieces:
550 posters
550 postcards

Distribution to:
Art producers
Presenters of performance
Art service organizations
Local visitors and conventions bureaus
Private colleges

Wisconsin Historical Society
Publications:
Exchange newsletter for local historical societies/ Tom McKay (deadline ????)
Badger Bulletin newsletter for teachers/ Margaret Dwyer (deadline ?????)
Folklife Education (deadline)

Events:
National meeting in Indianapolis
Statewide Historic Preservation Conference in November 2001

Total Portal Pieces:
5,000 postcards for society members
30 posters (area research centers, and buildings for WHS)

Distribution to:
Society Members
Area Research Centers
WHS buildings

Wisconsin Academy of Science, Arts and Letters
Publications:
Academy Review (goes out end of Sept., Dec., March, and June )
Inside the Academy newsletter (goes out mid-August, mid-November, and mid- April)

Events:
Waters of Wisconsin Conference Oct. 02

Total Pieces:
2,400 posters
600 post cards

Distribution to:
Posters to Membership (via Inside the Academy)
Postcards in lobby

The Project
Publications:
six major dailies
banner ad on jsonline.com

Events:
Launch
Arts Day at the Capitol

Project Pieces:
Post Cards
Business Cards
Posters
Partner Tool Kits
Vendor Tool Kits
PTV Station Tool Kits
Letter head 6,000 plus blank sheets plus 4500 envelopes
Mousepads

Distribution to:
Chambers of Commerce
Legislators
Technical Colleges
WPT membership who have indicated an interest in the humanities
Bulk mailings to galleries, art museums, box offices
Public TV Stations

Totals for Project Pieces:
4,102 posters (+ 1,000 for Project)
25,650 postcards (+10,000 for Project)
#TBA Promotional Business Size Cards
5,000 Tool Kits for Project